8 reasons why your business should be part of the Festival of Trees this year

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Rocco at the Festival of Trees (Photo by click head)

We can’t wait for the holiday season to arrive here, and for a reason: beautifully
decorated Christmas trees!

The BC Children’s Hospital Foundation presents the 31st edition Arbor Festival at the Bay Center in Victoria again, starting in November.

This local tradition is the unofficial kickoff to the holiday season in the Capital Region.

Festival of Trees will raise funds for diabetes research at BC Children’s Hospital.

According to the organization, a child is diagnosed with diabetes every three to four days.

In British Columbia alone, 2,500 children and youth are currently living with diabetes and this number continues to rise. Diabetes is a serious, lifelong and often fatal disease.

BC Children’s researchers are working tirelessly to change that. As a world leader in pediatric diabetes care and research, BC Children’s experts are leading the way in finding new ways to diagnose, treat and ultimately cure this devastating disease.

This year, your business could be one of the proud companies involved in this amazing tradition! If you own or work with a local business or organization, we have 8
good reasons to get involved in the Festival of Trees.

Corporate social responsibility

As we continue to experience difficult times globally, consumers are increasingly looking
more to spend their money with companies and organizations that care about the
community. Show your spirit to the community by participating in a fundraising event for
the only hospital in British Columbia dedicated exclusively to the care of sick and injured children.

Brand recognition

Your business will gain valuable brand recognition by partnering with the most
recognized brand throughout British Columbia*.

*Based on a 2016 survey by Insights West

Interact with your customers and employees

Every sponsor will receive a free engagement toolkit designed to help you
take advantage of your participation in the Tree Festival to interact with your customers and
employees.

Staff retention

Your team will have the opportunity to get together, share the holiday spirit,
brainstorm a theme and decorate a tree, while working together to support sick children in
BC. Team building activities like this help retain staff.

Local impact – The number of islands increases

On average, over 5,000 Vancouver Island children are admitted to BC Children’s
Hospital every year. That’s nearly 14 children every day on Vancouver Island who
they are told they have a condition that can only be treated at BC Children’s Hospital. Last
year, that number was 10 Island children per day. The numbers are increasing.

Local media coverage

Each year the Festival of Trees partners with some of Victoria’s top media,
including Victoria Buzz, Ocean 98.5, CHEK TV, Used.ca and Black Press. The
the level of sponsorship you choose and the amounts of funds you are able to raise
determine the degree of recognition and coverage you receive.

Support diabetes research

In British Columbia alone, 2,500 children and youth are currently living with diabetes
and this number is increasing. Diabetes is a serious, lifelong and often limiting disease.
sickness.

BC Children’s researchers are working tirelessly to change that. As a world leader in
pediatric diabetes care and research, BC Children’s experts are leading the way in
finding new ways to diagnose, treat and ultimately cure this devastating disease.

Return on your investment

Your business can get it all, including six weeks of specialized branding at The Bay
Center, for as low as $1,000, with all proceeds going to BC Children’s Hospital
Foundation. This is an affordable marketing tactic that guarantees you a quality return on
your investment.

(The Center of the Bay / Photo by Colin Smith takes pictures)

31st Annual Tree Festival

  • When: From November 17 to January 3, normal shopping hours
  • Where: The Bay Centre, 1150 Douglas Street
  • Admission: Free – vote by donation!
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