Award-winning actress Issa Rae to serve as ambassador for the 2022 Black American Film Festival


ABFF Ventures LLC announced today that the multi-hyphenate star Issa Rae (Insecure) will serve as the festival ambassador for the 2022 American Black Film Festival (ABFF).

The festival, widely recognized as a premier platform for black content creators, returns live to Miami Beach June 15-19, followed by virtual events June 20-30. ABFF PLAYthe festival’s tailor-made online platform.

As Ambassador, Rae will help raise media awareness of the ABFF’s 26-year legacy of showcasing black talent and discovering new voices. In addition to joining the founders of the festival, I f and Nicholas Friday on stage for a welcome speech on opening night on June 15, Rae will present his highly anticipated television series RAP SH*T which she created for HBO Max as part of the festival’s Saturday night lineup.

“I am honored to be the Festival’s ambassador this year,” said Issa Rae.

“ABFF was the first major festival to feature my work and they continue to elevate black creatives from the ground up. It’s as fun as hell.

“It was amazing to watch Issa break through the ceiling with her amazing storytelling sensibilities and amazing accomplishments in the industry,” said Nicole Friday, Festival Producer and President of ABFF Ventures LLC.

“We’ve been admirers of her work since the early days and salute her for staying authentic and never forgetting the importance of nurturing the next generation of up-and-coming artists.”

With her own unique touch and infectious sense of humor, Rae first gained attention for her award-winning web series and New York Times bestseller, “The Misadventures of Awkward Black Girl.” She created and starred in HBO’s Peabody Award-winning series Insecure, which earned her multiple Emmy® and Golden Globe® nominations. Rae has also made her mark on the big screen, starring in The Photograph and The Lovebirds.

In 2020, Rae formed HOORAE, a multi-faceted media company that develops content across all mediums with the goal of continuing to break down the boundaries of storytelling and representation. HOORAE is made up of HOORAE Media for cinema, television and digital; Raedio, the music label, music supervision company and “audio everywhere” company; and ColorCreative, its management division. Thanks to the Warner Bros. Discovery of HOORAE, Issa has also expanded its roster of executive producers with Emmy-nominated A Black Lady Sketch Show, fan-favorite docuseries Sweet Life, and upcoming HBOMax series RAP SH*T.

Rae’s commitment to South LA is evident in her personal and professional pursuits. After planting roots near his childhood home, Issa decided to set up HOORAE’s headquarters in the heart of South LA. His involvement with the non-profit organization Destination Crenshaw continues his mission to celebrate Black Angelenos and his property in Hilltop Cafe + Kitchen provides much-needed jobs and opportunities for local residents as well as space for creatives to unleash their potential.

Past ABFF Ambassadors include Halle Berry, Mary J. Blige, Idris Elba, Tracee Ellis Ross, Regina Room, La La Anthony, Jay Ellis, Morris Chestnut, Omari Hardwick, Commmon, Taraji P.Henson and Earvin “Magic” Johnson.

ABFF 2022 sponsors and partners to date include Warner Bros. Discovery & HBOÒ (founder); Cadillac, City of Miami Beach, Greater Miami Convention & Visitors Bureau (GMCVB), Sony Pictures Entertainment, Prime Video (Presentation); American Airlines, Comcast NBCUniversal, Meta, IMDb (Premier); ALLBLK, Prudential Financial, Variété, TV One, Netflix, Starz, Disney+ (Official); Accenture, Motion Pictures Association (MPA), A&E Indie Films, Springhill Company, The Boston Globe, Color of Change, Confluential Films, Endeavor Content (Support).

For more information about the festival and to get an ABFF pass, visit Pre-registration ends May 13. Follow @ABFF on Twitter and @AmericanBlackFilmFestival on instagram and Facebook.


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