LOS ANGELES, February 14, 2022 /PRNewswire/ — On Location, the Official Hotel Partner of the National Football League (“NFL” or “The League”) and Bud Light, the NFL’s Official Beer Sponsor, have kicked off the biggest weekend of the NFL with the 3rd Bud Light Super Bowl Music Festival. The three-night festival – held at the Crypto.com Arena downtown Los Angeles – featured an all-star lineup with exciting artist pairings, including Green Day & Miley Cyrus; Blake Shelton & Gwen Stefani with mickey guyton; Halsey & Machine Gun Kelly with special guests Travis Barker, Willow Smith and Trippie Redd. UPROXX called it “…the biggest non-halftime musical attraction of the weekend”.

The Bud Light Super Bowl Music Fest was produced by On Location and SYNERGY Productions, LLC.

The festival hosted music and NFL fans, who connected with their favorite artists ahead of Super Bowl LVI (Los Angeles’ first Super Bowl in 29 years). Since its inception, the festival – a flagship entertainment event of Super Bowl weekend – has continually redefined and expanded the music experience at one of the world’s greatest sporting events, with thrilling cross-genre performances from star actors. the New York Times called it the “Extended Super Bowl Halftime Show” and people magazine cited his “Super Bowl dominance.”

“Super Bowl week is one of the biggest sporting and entertainment events of the year and we are proud that Bud Light Super Bowl Music Fest has become a true highlight of the fan experience,” said Paul Cain, President, On site. “It was an unforgettable week of unique sports and music experiences.”

“Bud Light has always had the pulse of the culture and we were thrilled to curate a lineup of amazing artists to bring music fans together ahead of the biggest weekend in sports,” said Lane Joyce, director of experiential marketing for Bud Light. “Our Super Bowl Music Fest has become a must-attend event every year and we look forward to hosting more in the future.”


Halsey:“I couldn’t have been more excited to be back on stage. After two years and two albums that I haven’t toured in the States yet, the night couldn’t have been better.”

Gwen Stefani: “I really enjoyed playing the festival this weekend; there was a lot of energy and excitement around the whole event.”

Blake Shelton: “Headlining a show with my wife and the biggest rockstar I know, Gwen Stefani, plus the Super Bowl in one weekend? ! It’s a fucking good time! Thanks to Mickey for joining us and killing it!”

mickey guyton: Such an amazing weekend! To start sharing the scene with Blake Shelton and Gwen Stefani was just amazing. Then sing the national anthem at the Super Bowl! What is my life?!”

Green day: “What a night – those fans were something else! Amazing first show of 22 in the books.”

Miley Cyrus: “It was an honor to share a show with Green Day! It was an incredibly diverse audience, representative of both of our fanbases! Bringing everyone together under one roof was the best part.”

Bud Light Super Bowl Music Fest photo and video assets are here:

The Bud Light brand name represents a product family that includes Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers around the world. Since 1982, Bud Light has offered America’s best-selling premium light lager that’s consistently brewed with a fresh, clean finish. For more information on Bud Light and our full line of products, visit www.BudLight.com.

On Location is a leader in premium experiential hospitality, setting a new industry standard for serving iconic rights holders with extensive experience in ticketing, curated hospitality, event production live and travel management in the worlds of sports and entertainment. On Location is a partner of more than 150 rights holders, including the NFL, NCAA, PGA of America and United States Tennis Association, and offers unparalleled official access to corporate clients and fans seeking immersive experiences. at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors. On Location is a subsidiary of Endeavour, a global entertainment, sports and content company.

On Location via CID Entertainment & Future Beat also partners with many artists and music festivals of all genres, including Imagine Dragons, Metallica, by Luke Bryan Crash My Playa, Electric Daisy Carnival, Migos, Post Malone, Iron Maiden and J.Cole. On Location is the executive producer of Super Bowl Music Festival, an annual pre-Super Bowl music festival featuring some of the biggest names in music. Created in 2018, Super Bowl Music Fest redefines Super Bowl weekend and the role of music in one of the biggest sporting events in the world.

On Location operations include: Anthony Travel, CID Entertainment, Future Beat, Kreate Inc, PrimeSport and by Steve Furgal International tennis tours.

For more information on on-site experiences, please visit onlocationexp.com.

Since his November 1999 Grand Opening, the Crypto.com Arena owned and operated by AEG, has set the industry standards for world-class sporting and entertainment events and an unparalleled commitment to providing its fans with the highest quality of service and customer experience. unmatched. As the home of four professional sports franchises – the Los Angeles Lakers and LA Clippers of the NBA, the LA Kings of the NHL and the Los Angeles Sparks of the WNBA – Downtown Los Angeles arena has proven to be an on-field advantage for local teams who have won nine championships since moving to the adjacent LA LIVE venue. For more than 23 years, the iconic sports and entertainment showcase continues to distinguish itself as the host of many major and prestigious events of national and international distinction, including the 2004, 2011 and 2018 NBA All-Star Games, the 2002 NHL and 2017. All-Star Games, 2000 Democratic National Convention, 2009 World Figure Skating Championships, and 20 of the last 22 GRAMMY Awards shows. Crypto.com Arena was also marked by performances and special events that brought international stature to the award-winning venue, including concerts featuring Taylor SwiftBeyonce, Prince, U2, Paul McCartney, Garth BrooksUsher, Jay-Z, Kanye West, Keith Urban, Roger Waters, Britney Spears, Katy Perry, Ed Sheeran, Kendrick LamarMichael Buble, Carrie Underwood and Justin Timberlakeas well as world boxing championships, family shows and special events.


Website: www.superbowlmusicfest.com

Instagram: instagram.com/sbmusicfest

Facebook: facebook.com/SBMusicFest

Twitter: twitter.com/SBMusicFest

Hashtag: #SBMusicFest

Press page: shorefire.com/roster/super-bowl-music-fest

For more information on the Bud Light Super Bowl Music Fezt, please contact:

Rebecca Shapiro, Kerri Brusca Where Jaclyn D. Carter at Shore Fire Media, [email protected]

Michael Goon at Budlight, [email protected]

Kevin Harrington at Endeavour, [email protected]

SOURCE On-site experiences


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