the Coachella Valley Music and Art Festival filed a trademark infringement lawsuit on Monday, December 13 against Live Nation Entertainment for a competitive event produced by Mission Indian group Twenty-Nine Palms named “Coachella Day One 22” advertised on Live Nation’s Ticketmaster site.
Like the annual Coachella Music Festival, the Coachella Day One 22 event at Twenty-Nine Palms is billed as an outdoor music event that features many forms of entertainment and performers, and is located close to the venue. takes place the Coachella Valley festival. , according to the lawsuit filed in federal court in Los Angeles.
The plaintiffs allege that the Twenty-Nine Palms Band of Mission Indians, operating as Coachella Crossroads, “intentionally negotiates goodwill” for the Coachella event, causing a likelihood of “consumer confusion and false association” with the original event.
The plaintiffs said the Twenty-Nine Palms Band of Mission Indians and Coachella Crossroads – collectively referred to as Twenty-Nine Palms – are not named as defendants in the action because both have claimed through their attorney that they are entitled to sovereign immunity, and not subject to prosecution. Lawyers for the Coachella Valley festival have said Twenty-Nine Palms may be added as a defendant at a later date.
“Twenty-Nine Palms went to great lengths to emulate” the plaintiffs’ Coachella and associated trademarks, the lawsuit says.
Attempts to reach a representative of Twenty-Nine Palms were not immediately successful.
The Coachella Festival did not take place in person in 2020 and 2021 due to the coronavirus pandemic; however, a virtual Coachella event took place instead. The multi-day event is scheduled to return April 15-17 and April 22-24.
The plaintiffs – including Coachella Valley event producer Goldenvoice – say they have no objection to Twenty-Nine Palms having their own festival or holding events at their venue, but they must adopt and use a event name, a place name and a trademark which avoid the possibility of confusion for the consumer.
“Despite repeated requests from the plaintiffs, Twenty-Nine Palms has refused to adopt its own distinctive event name or its name and place marks,” according to the lawsuit.
Coachella Crossroads – an outdoor entertainment complex located next to the Spotlight 29 Casino in Coachella – announces its first New Years Eve event, called Day One 22. It was not known when or if an event would take place at the site at spring.
Held annually at the Empire Polo Club in the desert, the Coachella Valley Festival is one of the most acclaimed contemporary music festivals in the world. The festival site, which includes the festival grounds, on-site camping, parking and support operations, spans over 800 acres. The event often sells out and attendance during the multi-day event is estimated at 750,000, according to the plaintiffs.