Deadline Detroit | After canceling Winter Blast in downtown Detroit, organizer wishes Royal Oak a warmer welcome


Winter Blast has been at Campus Martius since 2005. (Photo: Facebook)

After canceling the Winter Blast 2022 in downtown Detroit due to fundraising issues, host Jon Witz is awaiting approvals to host the event in Royal Oak for at least the next two years.

Money is the motivator, Crain’s reports. Royal Oak officials are said to be reviewing Witz’s request for $ 160,000 to host the event in 2022 and 2023, as Detroit officials appear to have been too slow for the draw.

Malinda Jensen, senior vice president of government affairs at Detroit Economic Growth Corp., said she spoke with Witz about the financial challenges of hosting the 2022 event in Detroit. Jensen said the DEGC was ready to submit plans to the Detroit DDA to support the event, and she did not believe the event’s relocation would materialize.

The DEGC did not disclose how much it had already spent on the event, which has been held on Campus Martius since 2005. Witz told Crain he had discussed with city officials the possibility of withdrawing. US federal bailout law funds to cover his costs. Obviously, this did not happen.

The festival’s producer – who also presents Arts, Beats & Eats – says Winter Blast costs $ 550,000 to $ 600,000 to set up and earns at least $ 2 million in spending for the host city. (We reached out to Detroit’s economic officials to verify this.) The expenses for holding the event in Detroit and Royal Oak are about the same, but the latter “expressed willingness to do so. a significant financial investment “. Witz told Crain.

“It’s not a decision we were looking to make. We love being in the city and love the city itself,” he said. “The expense of holding the event in Detroit, as well as the fact that we don’t get the stakeholder support that we had before, the forecast was there that the event was not going to be able to happen. “

Royal Oak’s decision is expected on December 15. The event would take place February 4-6 near the farmers market.


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