NASHVILLE, Tenn. (WTVF) – CMA Fest is important for business as record labels are busy promoting their artists, but one record label in particular is hoping to keep the excitement going all summer long.
Big Machine Label Group is giving fans a chance to view the Music City Grand Prix trophy in preparation for IndyCar’s return to Nashville later this summer.
The inaugural event drew more than 100,000 people to the city last summer. This year, the event will take place from August 5 to 7.
Several Big Machine Label artists are performing this weekend, including Carly Pearce and Thomas Rhett at Nissan Stadium. Scott Borchetta, president, CEO and founder of Big Machine Label Group, said CMA Fest will be a party all weekend as the festival returns after a two-year hiatus.
“The return of the CMA Music Fest…we missed it. Two years ago, the fans go crazy and the artists, they haven’t been on the road for two years, they’re like caged animals. So all the shows are amazing,” Borchetta said. “If you’re not going to the stadium, there are so many free things to do. So come hang out with us on Broadway.”
The label will host a mix of meet-and-greets, autograph signings and performances at the Big Machine Store & Distiller on Third Avenue S., where the Music City Grand Prix trophy will also be displayed.