NEW YORK, October 10, 2022 /PRNewswire/ — Recently released rankings from leading media and advertising industry analysts reveal that Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), outperforms all global media agency groups in terms of incremental growth and the effectiveness of the work it produces for the world’s biggest brands.
As reported in the recently released H1 2022 edition of the New Business barometer of media agencies – a global market analysis by independent research firm COMvergence – OMG recorded the best incremental new business performance of any global media agency group in the first half of 2022, adding $974 billion in new actual billings.
At the same time, OMG was also the highest rated global media agency group in the 2021 Effie Global Effectiveness Index. Announced annually, the Effie Index is the most comprehensive global ranking of marketing effectiveness , providing invaluable insight into agencies, marketers, and brands delivering “ideas that work” across the globe.
#1 in Growth
According to COMvergence, between January and June, OMG gained $1.42 billion in new business, while less than a third of that amount left the agency over the same period, translating into real incremental billing growth of $974 million – more than twice the highest incremental gain among global media agency groups. Delivering a trio of performances, OMG also had one of the best retention rates in the industry (51%).
In addition, OMG PHD agency established itself as the definitive new business leader of the first half in North America, with the highest net new business value of any agency network in the region. Fueled by a string of wins including Restaurant Business International (Burger King, Popeye’s and Tim Hortons), PHD exceeded the North America classification with $609 million in net new business, outperforming its nearest competitor by more than 30%.
Based on COMvergence’s current Q3 figures, OMG should maintain both its place at the top of the group-level leader board and its large performance lead when the net new business figures for Q1 and third quarters will be finalized.
The Leader in Media Effectiveness
The Effie Efficiency Index is based on an analysis of over 4,000 finalists and winners of over fifty national and regional competitions for the most prestigious and coveted award in marketing – the Effie. In the tally of 2021 results, OMG Agency OMD Worldwide was named the most effective media agency network in the world for the 10e consecutively, sister agency PHD finished with the second highest point total among global media agency networks and – by far – OMG was the highest rated global media agency group.
Commenting on this peak performance at parent company and agency level, OMG CEO Florian Adamsky drew a direct line to recent analysis of global media agency groups by research and advisory firm Forrester, in which OMG received the highest scores possible in the criteria of retail media, commercial media , intelligence and insights, optimization, operations automation and innovation roadmap – all powered by the Omni marketing orchestration platform.
“It’s a clear case of cause and effect,” Adamski said. “OMG has invested to support OMD, PHD and Hearts & Science with the capabilities, partnerships, technology and talent that best represent the future of media. to drive their future growth, and our work consistently delivers on that expectation and promise.”
COMvergence New Business barometer of media agencies, the 2021 Effie Efficiency Index and Forrester analysis mark the latest in a series of regular 2022 headlines highlighting OMG’s leadership in the industry and its future offering to customers, including a multi-year agreement with Affinity Solutions to integrate retailer purchasing transactions into Omni; an enterprise-wide partnership with Firework, the world’s largest live commerce and shoppable video platform, to deliver live shopping solutions directly to Omnicom customers’ websites; the industry’s first programmatic marketplace for point-of-sale displays; and the Supply Chain IQ Score, which gives media planners day-to-day visibility into SKU inventory data at the physical store, digital shelf, and in-transit inventory levels, helping to divert media investments of low inventory products in real time. time.
OMG closed the first half of the year by dominating the news cycle at the Cannes Lions International Festival of Creativity in June, where it revealed a series of pioneering strategic partnerships with retail media networks, including Walmart Connect , Instacart and Kroger Precision Marketing; announced the global expansion of its TRKKN analytics and cloud consulting firm; and OMD was named Media Network of the Year.
About Omnicom Media Group
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 customers in over from 70 countries. Omnicom Media Group includes the full-service media agencies OMD, PHD and Hearts & Science as well as the Annalect data and analytics division that develops and manages Omni, the open operating system that orchestrates better results for clients of all Omnicom agencies.
SOURCEOmnicom Media Group