Iconic global music festival Lollapalooza is set to make its India debut in January next year, organizers announced on Wednesday.
The two-day musical extravaganza will be held in Mumbai on January 28-29, entertainment and ticketing platform BookMyShow (BMS) said in a press release.
BMS said it will lead Lollapalooza India as promoter and co-producer of the Indian edition of the festival along with global producers, Perry Farrell, WME and C3 Presents.
Ashish Hemrajani, Founder and CEO of BookMyShow, said he was proud to bring the music festival to India.
BookMyShow is proud to bring Lollapalooza to India – making it the eighth country and fourth continent to do so. With a mix of stellar Indian talent and global artists gathered on the same stage, we expect nothing less than magic, Hemrajani said in a statement.
The annual Lollapalooza music festival, which was launched in 1991, is globally synonymous with alternative lifestyle, music and culture.
For 31 years, Lollapalooza has traveled the world, with seven sites on three continents hosting the event each year. Everyone feels at home at Lollapalooza, a festival that celebrates the culture of music, with inclusivity and unique experiences at the center, according to the statement.
After many years as a traveling festival, Lollapalooza found its home in Chicago, USA and has grown to include annual editions in various culturally rich countries including Chile, Brazil, Argentina, Germany, France and Sweden with more than 66 editions of the festival. so far, before it arrives in India in 2023, he said.
Perry Farrell, founder of Lollapalooza, said he was excited about the Indian edition of Lollapalooza.
The music of India is transcendental, it draws our minds to the East. Lollapalooza is an instrument of unity, peace and education using the universal languages of music and art to find common ground. You can be excited, and we are equally excited, added Farrell.
This music festival carries the legacy of changing the course of alternative rock music on the world stage. From introducing genre-defining acts and artists to the world, to making them household names, Lollapalooza is a melting pot of a myriad of genres including pop, rock, metal, punk rock and music. hip-hop as well as indie, Electronic Dance Music (EDM) and techno, according to the release.
Charlie Walker, partner of C3 Presents, said he was looking forward to bringing this music festival to Indian and Asian fans.
Lollapalooza has always sought to explore boundaries, musically and geographically. We are thrilled to introduce Indian and Asian fans to an all-new festival experience that has been an important rite of passage for millions of music fans around the world for over three decades, Walker said.
Lollapalooza India aims to bring together music enthusiasts of all genres, entertainment enthusiasts, global and Indian audiences looking for unique and one-of-a-kind experiences at par with international standards.
The first Lollapalooza India will be open to over 60,000 fans each day with four stages featuring over 20 hours of unforgettable live music performed by some of the biggest global and local names.
Registration for the Indian edition will be live at http://lollaindia.com from today until July 31 for fans to self-register for this musical extravaganza. Limited early bird tickets for pre-registered users will go live on August 1, starting at Rs 7,000.
According to the press release, the list of star artists for the first-ever Indian edition of the festival will be announced later this year.
(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)