Haobao Zhang, CEO of GWM PICKUP, said, “GWM PICKUP adheres to innovation and category co-creation with global users. Through the third anniversary, worldwide users will experience GWM POER and enjoy the full pickup life.
Various diverse off-road test drive scenarios help drivers experience the strength of GWM POER in all travel scenarios. The test drive took place at the Jinlong International Circuit in Guilin and included various challenging experience elements, such as off-road towing, gravel road driving and uphill driving. When towing an RV, GWM POER provided ample and reliable power to test drivers and made it easy for them to handle tough driving conditions.
In the interactive area of the mountaineering academy, the climbing program attracted many climbing enthusiasts. GWM POER invited a number of professional instructors to introduce protective measures and climbing techniques and provide guidance to users in climbing. This activity fits well with the excellent performance and the concept of challenging the limits of the product, providing users with an amazing and interesting outdoor experience.
GWM POER has also set up a van modification exhibition, which offers modified car enthusiasts the opportunity to compete and communicate. The exhibition attracted many car owners and fans. Users showed their fantastic modified cars and shared ideas and modification products to create an enthusiastic atmosphere for modified cars.
During the event, GWM POER officially launched the brand 2.0 era and announced its commitment to establishing a global user brand. GWM POER’s large-size and high-performance luxury pickup truck has also officially launched a campaign to invite netizens to suggest a global name.
To provide new and more diverse experiences for users and fans, POER-SPACE, the world’s first premium pickup flagship dealership of GWM POER, will officially open its doors on August 25 This year.
In fact, GWM POER has made outstanding achievements in the global market in the past three years since its launch. To date, it has entered over 50 countries worldwide, with total sales exceeding 300,000 units.
“GWM POER will continue to develop high-end premium models to bring a whole new smart, luxurious and comfortable experience to users around the world,” said Haobao Zhang.
GWM plans to successively promote two new models, POER off-road edition and Jingangpao (for Chinese market) in the global market to bring more personalized product experiences to users around the world.