IFFI 2022: UNICEF and the National Film Development Corporation partner to screen films from a child rights perspective


UNICEF and the National Film Development Corporation (NFDC) have joined forces to screen and promote films taking into account children’s rights during the 53rd edition of the International Indian Film Festival (IFFI), this year in Goa . A special section for films that highlight the issues and rights of children and adolescents has been created at IFFI for the first time. The festival will screen six films jointly organized by the NFDC and UNICEF.

To discuss this at length, well-known directors and producers took part in a panel discussion as part of the Knowledge Series at IFFI – “Bringing Children’s Films to the Mainstream”. Well-known film producers Manish Mundra and Jitendra Mishra, as well as UNICEF India’s Head of Communications, Advocacy and Partnerships, Zafrin Chowdhury, participated in the panel. Prasoon Joshi, Chairman of the Central Board of Film Certification was also a panelist.

Well-known curator and creative producer Monica Wahi moderated the hour-long discussion, which focused on the crucial aspects of screenplays and creative stories, financing, distribution, and ultimately creating demand. and broadening the audience base for films that celebrate childhood and the courage and determination of children. , and resilience while highlighting the issues and challenges they face. The ’75 Creative Minds For Tomorrow’ program – an initiative of the Ministry of Information and Broadcasting, supported by UNICEF and presented during IFFI, encourages young talents to express themselves in a cinematic challenge of 53 hours on the theme ‘India @ 100’ .

Speaking at the event, Union Information and Broadcasting Minister Anurag Thakur said, “As we enter the Amrit Kaal and march towards the 100th anniversary of the independence of India, we believe that children are the future of the nation. The healthy development of children is crucial for the growth and prosperity of any society.” He added, “With the vision of promoting children’s rights through films, the 53rd edition of IFFI presents six films specially selected for our young audience. These films portray the real issues facing children and raise awareness of children’s rights. These films will also reflect on the dynamic forces that shape childhood and its socio-economic contexts.”

He concluded by saying, “In addition to the screenings of these six films, we will also discuss with leading filmmakers the role of creative cinema in promoting children’s rights. This will be done through UNICEF knowledge sessions and panel discussions. believe that cinema is a powerful tool to reflect the stories of society and with the collaboration of UNICEF-IFFI, we are determined to raise awareness of children’s rights.” The head of communication and advocacy of the UNICEF India, Zafrin Chowdhury said, “We are happy to be a cause partner to IFFI as a platform to showcase heartwarming films that reflect the voices of children and young people, their perspectives, their challenges. but also their resilience. and success. Each of these films could inspire millions of people.”

He added, “With the proliferation of channels and entertainment content, a child-friendly and child-sensitive ecosystem of writers, directors and producers is essential, as well as platforms that can reach the masses. We appreciate the leadership of the ministry. Information and Dissemination to include and encourage films with, for and about children.” Speaking of the films that will be screened at the festival this year, there are six in total – Lebanese film ‘Capernaum’, Hindi films ‘Dhanak’ (original title Rainbow), ‘Udd Jaa Nanhe Dil’, ‘Sumi’ and ‘Nani Tere Morni’, as well as a Bengali film ‘Two Friends’ (original title Dostojee). (ANI)

(This story has not been edited by the Devdiscourse team and is auto-generated from a syndicated feed.)


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