INSERTING and REPLACING Ascential and Instacart Announce Full Joint Business Partnership


LONDON AND SAN FRANCISCO–(BUSINESS WIRE)–Insert in the first paragraph, the second sentence of the press release published on October 26, 2022: Perpetua, Spotlight.

The updated version reads as follows:


New partnership will allow both companies to better serve CPG brands through early access to new Instacart Ad products, joint marketing, education and development initiatives

Ascential plc (LSE: ASCL.L), the e-commerce intelligence, analytics and optimization company, and Instacart, North America’s leading grocery technology company, today announced a new comprehensive joint business partnership. Delivered through Flywheel Digital, LIONS, Perpetua, Spotlight and WARC, all part of Ascential, the partnership will allow both Instacart and Ascential to better serve brands through early access to new Instacart ad products and pilots, co-marketing and educational and development initiatives. .

“At Instacart, we leverage technology to deliver innovations in convenience, personalization and engagement for our consumers and CPG brand partners,” said Suzanne Skop, Director of Agency Partnerships at Instacart. “Brands choose Instacart because we’ve built a platform with high-intent consumers, unparalleled retailer scale, and closed-loop measurement, all of which drive meaningful results for our CPG brand partners. Our partnership with Ascential will extend Instacart’s advertising offerings to even more brands to provide them with the valuable information, tools and resources they need to win on Instacart.

Instacart currently partners with over 900 national, regional and local retail brands to facilitate online shopping, delivery and pickup services at over 75,000 locations across North America. The company currently provides self-service and managed advertising services for over 5,500 CPG brands through Instacart Ads. Instacart is available to over 95% of households in the US and Canada.

“Brands and retailers with the deepest and most up-to-date knowledge of the digital performance of their products and services will gain an informed advantage in today’s competitive e-commerce landscape,” said Patrick Miller, co-president of the digital commerce at Ascential and co-founder. of the digital steering wheel. “Through this partnership, Ascential will be able to help brand leaders on Instacart stay ahead of the curve when it comes to inspiring and engaging consumers throughout their shopping journey. .”

As part of this partnership, Ascential and Instacart will engage in joint marketing initiatives, which include value-added services for Ascential customers throughout Q4 2022. Ascential and Instacart recently hosted several co- organized at the Cannes Lions 2022 International Festival of Creativity, including Confessions of the Market and co-hosting of the Cannes Celebration session. For more information on the two companies’ upcoming shared initiatives, listen to Ascential CEO Duncan Painter’s 3 Years Ahead podcast on September 30, 2022, for an in-depth conversation about creativity in e-commerce between Duncan and the Instacart CEO, Fiji Simo.

Detail of the Ascential and Instacart joint commercial partnership

  • Ascential customers will receive early access to Instacart Ads pilot programs, new features and product capabilities.

Joint marketing and training activities

  • Ascential and Instacart will jointly host webinars, case studies and co-branded activations throughout Q4 2022.

  • Ascential team members will receive priority access to Instacart’s training and accreditation programs, enabling the company to be at the forefront of developing best-in-class business media and measurement solutions. for their customers.

  • The Ascential and Instacart leadership teams will work closely together by engaging in quarterly top-down meetings, QBRs and office hours.

About Ascential

Ascential provides expert insights, e-commerce analytics and optimization platforms to the world’s leading consumer brands and their ecosystems. Our world-class businesses improve performance and solve customer problems by delivering immediately actionable insights combined with longer-term visionary thinking in the areas of digital commerce, product design, marketing and sales services retail and financial. With over 3,000 employees across five continents, we combine local expertise with a global presence for clients in over 120 countries. Ascential is listed on the London Stock Exchange.

About Instacart

Instacart, North America’s leading grocery technology company, is working with grocers and retailers to transform the way people shop. The company partners with more than 900 national, regional and local retail brands to facilitate online shopping, delivery and pickup services at more than 75,000 stores in more than 13,000 cities across North America. North on the Instacart marketplace. Instacart empowers millions of busy individuals and families to get the groceries they need from the retailers they love, and over 600,000 Instacart shoppers to earn by picking, packing and delivering the groceries they love. customer orders on their own flexible schedule. The Instacart platform offers retailers a suite of enterprise-grade technology products and services to optimize their e-commerce experiences, fulfill orders, digitize physical stores, provide advertising services and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of sale. For more information, visit, and to start shopping, visit For anyone interested in becoming an Instacart shopper, visit


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