Jack White and Sam Fender gear up for Australia’s new Harvest Rock festival – Billboard

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Jack White, The Black Crowes, Groove Armada and Sam Fender will make the long trip to Adelaide, Australia in November for Harvest Rock, a new festival split across two venues.

Produced by Jess Ducrou and Paul Piticco’s Secret Sounds, the inaugural two-day event will also feature Khruangbin, The Lumineers, Kurt Vile and a range of local stars, from Crowded House to Tones And I, The Avalanches, Courtney Barnett, Angus & Julia Stone, the Teskey brothers and more.

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Adelaide’s Rymill and King Rodney Parks will host the festival on November 19 and 20. General on-sale begins next Wednesday (August 24).

Harvest Rock is the latest brand attached to the portfolio of Secret Sounds, the Live-Nation affiliated festival and touring specialist which also produces Byron Bay’s Splendor In The Grass and the traveling Falls Festival.

With a population of around 1.3 million and a renowned wine, food and arts culture, Adelaide is one of Australia’s five major cities. However, due to its relative isolation from the main cities on the east coast, the most populated being Sydney and Melbourne, Adelaide too often misses the big tours.

Harvest Rock and several other initiatives in this fertile part of the world hope to change all that.

LN is separately partnering with a new 1,600 seat venue, due to open later this year on Hindley Street in central Adelaide.

Around A$6 million will be injected into Hindley Street Music Hall, a venture of Secret Sounds, LN, Five Four Entertainment and the team behind Fortitude Music Hall and Brisbane’s The Triffid.

Adelaide, Australia’s UNESCO City of Music, recently hosted the Indie-Con industry gathering of the independent music community and the AIR Awards 2022.

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