STAMFORD, Conn.–(BUSINESS WIRE)–He is back! After three years, JBL Fest returns for its biggest and most electrifying event yet. Hosted by music icon Bebe Rexha, the three-day marquee festival breaks the mold with unique events at the intersection of music, games and sports, bringing together voices from all cultures to give guests front-row access to unexpected moments and exclusive experiences. Grammy Award-winning, global sensation and JBL Ambassador Doja Cat will headline the festival with an unfiltered performance at JBL live!featuring new JBL Global Ambassador, The Kid LAROI, and platinum DJ/producer Martin Garrix will close the festival in electrifying fashion.
Doja launched her online music career at a young age and became an internet phenomenon after releasing her single “Mooo!” in 2018. Her star continues to rise in 2022, racking up a long list of accolades, including a Grammy for Best Pop Duo Performance, four Billboard Awards (R&B Album, R&B Artist, R&B Female Artist, and Viral Song) and ‘year. at the XXL Awards. In addition to her role as JBL’s Global Ambassador, Doja Cat is the face of the brand’s 2022 campaign.
The energy heading into JBL Fest 2022 is expanding across the globe and below with the announcement of Australian rapper The Kid LAROI as the new JBL Global Ambassador. The 18-year-old phenom got his start in music by recording verses on his mother’s smartphone and posting them on social media, capturing the attention of music executives in 2016 when he was named a finalist for Triple J Unearthed, an Australian competition to discover new artists. The Kid LAROI leveraged his crossover global success to earn a Grammy nomination for Best New Artist. The multi-talented artist who crosses genres with his powerful lyrics and songwriting influence will make his JBL debut at JBL live!
“I’m thrilled to work with JBL because I vibrate the most when I’m completely connected to what I want to say as an artist and as a person, and the brand supports and encourages self-expression,” said The Kid. THE KING. “Our shared passion for making bold statements through music and sound is truly inspiring.”
Performances across the spectrums of pop, rap and EDM will close each night of the festival, punctuating each day as only JBL can. The opening night will feature an authentic performance by pop sensation Bebe Rexha and platinum DJ/producer Martin Garrix, one of the most successful DJ/producers in the pop and electronic scene, will blast his greatest hits for close the JBL Fest.
“We’re back and we’ve never been more excited for JBL to land on the Las Vegas Strip,” said Bill Wyman, vice president of integrated marketing at HARMAN. “We’re making up for lost time, so this year’s Fest, hosted by the one and only Bebe Rexha, will be filled with never-before-seen events, including special consumer experiences, performances, and virtual exploration of the Metaverse, all designed to bringing together the boldest and most disruptive voices to hear in music, sports and games.
JBL Fest 2022 will include:
September 27: House of JBL Welcome Party
JBL Fest kicks off on Tuesday with an invitation-only welcome party, capped off with an incredible live performance from the host herself, Bebe Rexha.
Guests will participate in gallery-style installations showcasing JBL’s immersion in music, sports and games.
September 28: JBL live!
The party continues for night two at Virgin Hotels Las Vegas Great Lawn for a star-studded event, featuring performances from JBL Ambassadors and global sensations Doja Cat and The Kid LAROI.
Fans will be able to register for a limited number of tickets, giving them access to the biggest party yet with a festival vibe, hosting numerous consumer activations, including experiences personally curated by Doja Cat.
September 29: JBL Club
JBL wraps up its three-day event with the loudest night ever. The party moves to Hakkasan at the MGM Grand with performances from one of Australia’s top DJs, Tigerlily, and world-renowned DJ, Martin Garrix.
Garrix, who tours to sold-out crowds at his TAO Group residence, will welcome guests with a JBL x Martin Garrix “Dare to Dance” experience, building up unparalleled energy into the early hours.
For more information on how to get tickets, visit JBLFest.com, follow #JBLFest, and follow @JBLAudio for more.
For more than 75 years, JBL has shaped life’s most memorable moments at the intersection of music, lifestyle, gaming and sport. JBL enhances listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unparalleled professional credentials and cutting-edge innovation, JBL is a pioneer in the audio industry thanks to passionate and talented engineers and designers around the world. JBL Pro Sound is the cutting-edge technology driving culture forward through major pop culture events and partnerships with the world’s top talent in music, sports and esports.
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers and businesses worldwide, including connected car systems, audio and visual products, business automation solutions ; and services supporting the Internet of Things. With leading brands such as AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues they perform around the world entire. More than 50 million automobiles on the road today are equipped with HARMAN connected car and audio systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN employs approximately 30,000 people across the Americas, Europe and Asia. In 2017, HARMAN became a wholly owned subsidiary of Samsung Electronics Co., Ltd.