LoopMe, a leading brand-focused mobile advertising platform, today announced its official partnership with Cannes Lions. Bringing a new level of creativity in apps to all screens at the 2022 International Festival of Creativity, LoopMe will highlight how mobile can bridge the gap between digital and in-person experiences at the show, taking place in Cannes, France. , from June 20 to 24. 2022.
As part of this partnership, LoopMe offers attendees an exclusive augmented reality (AR) experience integrated into the mobile app. When mobile device users download the free LoopMe AR appthey will be able to summon a virtual Cane Lion character that interacts with their physical environment, either by dropping the lion in the palm of their hand or releasing it into the wild.
“Cannes Lions has always been about exploring what’s possible in creativity and technology, and we’re excited to reach the hearts and minds of creatives by showcasing the latest opportunities in cutting-edge technology,” said Stephen Upstone, CEO and co-founder of LoopMe. “As our digital and physical worlds continue to merge, we see endless interest and opportunity for brands to incorporate more immersive experiences into their storytelling and improve consumer sentiment through gamification of ads. LoopMe’s AR experience for the Cannes Lions is a demonstration of how “creativity in the palm of your hand” can enable brands to take advantage of new opportunities presented by the metaverse in a premium in-app environment.
LoopMe joins a wide variety of official Cannes Lions partners, including consumer brands ranging from McDonald’s, Disney, Amazon, Meta and many other market leaders shaping today’s creative landscape. The Cannes Lions International Festival of Creativity began in 1954 and has since attracted tens of thousands of delegates each year to “learn, network and celebrate” creativity in brand communication. In addition to its status as a partner, LoopMe is also a sponsor of the event and an exhibitor (location of the Rue Interiore stand in Palais I).
LoopMe’s AR app for Cannes Lions is now available for free download. The immersive experiences will be offered throughout the Cannes Lions event site. To download the app, go to http://loopme.com/lion. To download the app through the App Store, please visit: https://apps.apple.com/app/id1628094474 and through the Google Play Store, please visit: https://play.google.com/store/apps /details? id=com.LoopMe.LoopMeAR.