OMG’s OMD Worldwide Named Media Network of the Year
NEW YORK, June 28, 2022 /PRNewswire/ — With a combination of accolades and headline-grabbing announcements, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has been a dominant presence at the 2022 Cannes Lions International Festival of Creativity.
On the accolades front, OMG Agencies won a total of 39 Lions and its agency OMD, the world’s largest media network by billing, was named Media Network of the Year. This is the second year in a row that an OMG agency has won Network of the Year, which was awarded to PHD in 2021.
Alongside its performance in the contest, OMG made headlines each day of the festival, announcing a series of innovative collaborations with retail media networks, as well as the global expansion of its TRKKNanalytics and advertising consultancy. which is one of the largest Google Marketing Platform Partners (GMP) in Europe.
OMG’s Lions Share
The 39 Lions won by OMG agencies – 7 Gold, 13 Silver and 19 Bronze – included work from APAC, EMEA, North America and LATAM, covering automotive, CPG, beverage technology and travel; and including contest categories that reflect a wide range of established and emerging customer priorities – from data-driven targeting and insights to embedded media to corporate purpose and accountability.
A strong global footprint was also evident in OMD’s Media Network of the Year award, with work by Portugal, France and Australia help fuel the agency’s victory.
“Being named Media Network of the Year is especially significant at a time when brands are reassessing their business, marketing and technology operations to better respond to new realities – both economic and cultural,” said Georges ManasCEO, MDGs around the world. “They need a trusted partner in transformation – and this recognition helps confirm that OMD is that partner.”
Take the lead in connected commerce
During the walking sticks OMG festival announced four pioneering strategic partnerships with retail media networks, starting Monday, June 20, with Walmart Connect announcing its first-ever agency holding company partnership with Omnicom. The deal will enable multi-screen scheduling against Walmart’s audiences in Omni – Omnicom’s open operating system that orchestrates better customer outcomes throughout the consumer buying journey – allowing agencies to ‘Omnicom to deliver connected experiences across media and commerce platforms with owned, earned, and paid environments.
Over the next three days, OMG also revealed details of its partnership with Instacart, which will help Omnicom customers better understand how media spend drives product purchases on this platform; how Amazon supports OMG’s e-commerce training and certification programs; and its collaboration with Kroger Precision Marketing that will allow planners to optimize retail media in-market, using shopper behavior data to shift spend based on product availability, while having the flexibility to optimize media while maintaining domestic consumer demand.
Describing the collective impact of ads, Omnicom eCommerce CEO Frank Kochenash “With each collaboration, we add another layer of unique capabilities to a connected commerce offering that encompasses the totality of customer investments across all channels, screens and media environments.”
A global expansion for the world without cookies
OMG wrapped the industry’s most global event with news of a global expansion, announcing on the final day of the festival that it was expanding TRKKN – its digital analytics technology and cloud consultancy which is one of Google Marketing Platform’s largest business partners across the European market – at APAC, the Middle East and North America. The expansion will ensure global best practices that enable efficiency and effectiveness of GMPs and GCPs, while giving OMG greater flexibility to help internal media operations manage their Google marketing and cloud stacks to achieve better business results in a cookie-free future.
Summing up OMG’s high profile desired takeaways throughout walking sticks 2022, OMG Global CEO Florian Adamsky said: “People were coming walking sticks this year looking for more than just the big holidays – they wanted big ideas and big actions that will help them solve the big challenges we all face as an industry: privacy, connected commerce, measurement, the future without cookies, talent. Through the work we’ve submitted, the partnerships we’ve announced, the capabilities we’re expanding, and the nearly 20 thought leader forums we’ve held over the week with customers and partners, I believe the bottom line for marketers is obvious: OMG meets these challenges – and we can help you meet them, too.”
About Omnicom Media Group
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a global leader in marketing and corporate communications, serving more than 5,000 clients in more than 70 countries. Omnicom Media Group includes full-service media agencies MDGs, DOCTORATE and Hearts & Science as good as Annalect data and analytics division that developed and manages Omni, the open architecture operating system underpinning all Omnicom agencies.
SOURCEOmnicom Media Group