Pakistan Mango Festival to be held next week; Free admission for the visitors

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The Pakistan Mango Festival will be held in Dubai on July 1-2, where a wide variety of mangoes will be presented to traders and visitors from different countries.

The first day is an invitation-only event where senior government officials, dignitaries, ambassadors, members of business councils and trade missions from the United Arab Emirates and Pakistan will experience more than a dozen popular varieties of Pakistani mangoes . The second day event is open to the public.

Visitors to the event, organized in partnership with the Pakistan Consulate, Pakistan Business Council and Pakistan Association Dubai, will be entertained with mango-related games, competitions, food, shopping, cultural stalls and even more.

Dr. Faisal Ikram, president of the Pakistan Association of Dubai, said entry is free for the public as the organizers want to engage as many people as possible from a wide range of nationalities living in the UAE.

“We want to promote the mango because it is the national fruit of our country. Secondly, we invited importers and retailers of various nationalities to the festival to present the opportunities in this sector. Third, we want to engage the community on the second day using different activities,” he said.

“We gave the theme of ‘Connecting Hearts – Mangolicious Way’. We will present the festival differently and show the whole journey of the mango and how it is produced, sold and exported. This aims to reflect the sweet image of the country”, did he declare.

Additionally, a concept called ‘Mangos for a Cause’ will be introduced whereby all proceeds from mangoes purchased during the festival will go to the non-profit Pakistan Medical Center.

Dr Ikram expects around 2,000 visitors to show up for the festival on the second day.

Pakistan is the world’s fifth largest producer of mangoes after India, China, Thailand and Indonesia, producing around 1.8 million tonnes on average. In 2021, Pakistan exported 125,000 tons of mangoes; however, production is expected to fall by 50% this year.

“There are more than 100 varieties of mangoes grown in Pakistan. During the Pakistan Mango Festival, around 18 companies will showcase a number of popular mango varieties that are exported around the world, including Sindhri, Chaunsa, Sunehra, Anwar Ratol, Fajri, Dusehri, Gulab Khaas, Langra, Neelam, Laal Baadshaa and others. People can also buy mangoes at a competitive price,” said Mustafa Altaf, Managing Director of Altaf Hussain Trading Co.

Pakistani mangoes are in high demand in Dubai this year. Exports were higher than before due to strong demand despite reduced mango production in Pakistan due to heatwave and climate change, said Altaf, who is also a senior member of the Pakistan Business Council.

“Imports of Pakistani mangoes into Dubai were huge in the first 15 days of June due to their popularity. In the first week, more than 6,000 tons of mangoes were imported from Pakistan to Dubai compared to around 4,500 to 5,000 tons in previous years,” he said.

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