The Queensland Government has launched a new tourism initiative that would see $20 million injected into Queensland Music Trails, an initiative of the Queensland Music Festival.
A landmark new tourism initiative is launched today that puts music at the center of Queensland’s preparations to host Brisbane 2032.
Queensland Music Trails is a world’s first music tourism experience that invites visitors from around the world to experience the wonders of Queensland’s natural beauty, through itineraries of iconic music events in stunning and unexpected locations.
Each regional music track will feature a broad musical style that best evokes its distinct geography, and in a state with such a diversity of incredible outdoor venues, the annual track schedule will include something for everyone. In 2023, 16 different regional and metropolitan venues will host bespoke music experiences across the trails of Outback, North, Far North and South East Queensland.
The Queensland Government will invest $20 million in the initiative over the first three years, which will provide a major boost to the arts and tourism sectors. It represents a key step in its Creative Together 2020-2030 roadmap for arts, culture and creativity.
Artists from around the world will feature along the Queensland Music Trails, although particular attention will be paid to established Queensland icons and emerging musical talent. At least 800 new opportunities will be created in its first year for artists and arts workers in Queensland.
Queensland Music Trails is an initiative of QMF (Queensland Music Festival), which has organized music events in partnership with over 100 Queensland communities over its 23-year history. A study of the 2021 Outback Music Trail pilot project by the USQ Institute for Resilient Regions and AEC Economics demonstrated that the Queensland Music Trails model has the potential to create significant social, cultural and economic value for Queensland communities.
“Queensland Music Trails will be a breathtaking travel experience, but its heart and soul is a sincere desire to make a meaningful contribution to Queensland’s history. These events will put Queensland places on the world map and change perceptions of what the word ‘Queensland’ means,” said QMF chief executive Joel Edmondson.
QMF will work closely with the rest of the tourism sector to deliver Queensland music tracks, blending world-class music events with the dazzling array of regional experiences on offer across Queensland to create truly unique visitor offerings.
QMF, the team behind existing events such as the Yarrabah Music and Cultural Festival, Opera at Jimbour and The Long Sunset, currently plans to launch the first Queensland Music Trails in 2023.