Six cities around the world will host FIFA International Fan Festival™ events during the 2022 FIFA World Cup Qatar™

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Satellite events in the six cities will complement the main FIFA events (www.FIFA.com) Fan Festival™ at Doha’s Al Bidda Park – the go-to destination for on-site fans in Qatar; FIFA, in collaboration with Budweiser, along with sister brands Corona and Brahma, will bring fans together for the ultimate FIFA World Cup™ viewing experience at iconic destinations in London, Mexico City, Rio de Janeiro, Sao Paulo, Seoul and Dubai; Budweiser becomes the first commercial FIFA affiliate to hold FIFA International Fan Festival™ events in six cities around the world

The fun, entertaining and joyful atmosphere of the FIFA Fan Festival™ at Al Bidda Park in Doha (https://fifa.fans/3Ez71CO) will now be felt around the world as FIFA today announced six global destinations would host satellite events during the FIFA World Cup Qatar 2022™.

Budweiser will therefore be the first commercial affiliate in FIFA World Cup™ history to host FIFA International Fan Festival™ events, together with sister brands Corona and Brahma, in six cities around the world: London, Mexico City, Rio de Janeiro, São Paulo, Seoul and Dubai. Budweiser, Corona and Brahma, as well as non-alcoholic beverages, will be featured brands at the festivals.

The satellite events will complement the main FIFA Fan Festival at Doha’s Al Bidda Park, a newly revamped experience that will create a premier destination for all fans on-site in Qatar and provide an electric experience of football, music, gastronomy and culture. .

All FIFA International Fan Festival events will feature live broadcasts of FIFA World Cup Qatar matches as well as various entertainment-focused activities, including performances by popular international DJs, musicians and entertainers. local artists as well as FIFA Legends appearances. Selected events will benefit from immersive 4D audio that will bring the sounds of matches in Qatar to local events.

FIFA International Fan Festival venues will be connected to the mothership event in Qatar through on-site FIFA World Cup branding, exclusive host country content and unified storytelling on FIFA digital channels, in particular FIFA+ (https://fifa.fans/3Eqt5Q6), which will serve as a digital content hub for fans to watch, experience and interact with others around the world.

FIFA International Fan Festival events will be open on select dates and times throughout the tournament, starting November 20. Individual event concepts vary in size, with pop-up activations as well as featured events with a capacity of over 10,000 visitors. All FIFA International Fan Festival events run by Budweiser and Brahma will only be open to consumers of legal drinking age, with general admission and VIP access available for free or for a fee. depending on the market.

“The FIFA Fan Festival was designed to bring fans together beyond the stadiums to experience the best in football, music, culture and lifestyle,” said Romy Gai, FIFA Chief Business Officer. “We are honored to partner with Budweiser, Corona and Brahma to bring the concept of the FIFA Fan Festival to life in Doha and echo around these high-energy global events – bringing the buzzing atmosphere of the FIFA World Cup to fans’ doors globally.”

“With billions of football fans watching the World Cup, we are delighted to partner with FIFA to create the first-ever International FIFA Fan Festival, which is the ultimate fan experience – from a next-generation audio and visual to celebrating local music and culture – all with Budweiser, Corona and Brahma,” said Todd Allen, Global Vice President of Marketing, Budweiser at AB InBev.

FIFA International Fan Festival™ Events:

Event name

Location

About the location

BudX FIFA Fan Festival London

External network

Outernet is the newest party venue in the heart of London, with state-of-the-art facilities that will offer London fans a combined game-viewing and nightclub experience.

Corona FIFA Fan Festival Mexico

Republic Square

An emblematic tourist spot, located in the center of Mexico City. The Plaza de la República is an open-air plaza that will naturally bring fans together.

Arena Brahma FIFA Fan Festival Rio de Janeiro

Copacabana

Known as one of the most beautiful beaches in the world, Copacabana needs no introduction. It’s an iconic venue with a vibrant atmosphere, and it also hosted the 2014 FIFA World Cup™ Fan Fest.

Arena Brahma FIFA Fan Festival Sao Paulo

Sao Paulo Anhangabau

Vale do Anhangabaú is a park that separates the old downtown from the new downtown of São Paulo. Conveniently located, Vale do Anhangabaú is surrounded by iconic architecture and is easily accessible.

BudX FIFA Fan Festival Seoul

Factories

S Factory is one of Seoul’s hippest venues, with an upscale underground vibe that will make any event memorable.

BudX FIFA Fan Festival Dubai

Port of Dubai

An extraordinary open-air venue on Dubai’s waterfront, with the city’s unique skyline as a backdrop.

FIFA Fan Festival

In September, FIFA launched (https://fifa.fans/3rPHLk1) a redesigned fan destination and on-site entertainment experience for fans at future FIFA World Cup and FIFA World Cup events. FIFA Women’s World called the FIFA Fan Festival. Beginning with the FIFA World Cup Qatar 2022 at Al Bidda Park in Doha, this multifaceted and inclusive event will offer new ways for fans to celebrate their shared passion for football while experiencing the best in music, entertainment, of local culture, food, games and lifestyle in a true festival environment.

This unique commercial license model created by FIFA enables new and existing stakeholders to host events in major cities around the world. FIFA will extend the licensing model to future events and plans to announce more venues for FIFA International Fan Festival events in due course.

For more information on the FIFA Fan Festivals, in Doha and beyond, visit FIFA+ (https://fifa.fans/3fZGVys).

Media can download graphics related to FIFA International Fan Festival events for editorial use here (https://fifa.fans/3Ve6XOT).

Beyond Doha’s Al Bidda Park

Qatar will also host a wide range of cultural and entertainment options at this year’s FIFA World Cup, with more than 90 special events taking place alongside the tournament. The Doha Corniche will be one of the biggest fan destinations, with traveling shows, cultural activities, food and drink stalls and retail outlets along its 6km route, accommodating up to 120,000 fans every day.

Other activities include the daily “Welcome to Qatar” show, one of the world’s largest water and fireworks shows which will feature music from the official Qatar 2022 soundtrack, Qatari composer Wael Binali and the ‘Qatar Philharmonic Orchestra. Theme park rides and other attractions on Al Maha Lusail Island will also be open to fans, as will Ras Abou Aboud 974 Beach Club, Hayya Fan Zone on Lusail’s South Promenade, and the Arcadia Spectacular and ARAVIA by MDL Beast dance music festivals. The last mile cultural activations will also include more than 6,000 performances at 21 venues, providing entertainment for those heading to the stadiums.

More information on Qatar’s other cultural and entertainment destinations can be found here (https://bit.ly/3Mo0f4Y).

Distributed by APO Group on behalf of FIFA.

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This press release was issued by APO. Content is not vetted by the African Business editorial team and none of the content has been checked or validated by our editorial teams, proofreaders or fact checkers. The issuer is solely responsible for the content of this announcement.

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