Sydney Secures South by Southwest® Festival (SXSW®) Annual


SYDNEY, June 30, 2022 (GLOBE NEWSWIRE) — Destination NSW is delighted to announce the world’s most iconic futuristic conference and festival South by Southwest® (SXSW®) is expanding outside of North America for the first time ever to bring its celebrated celebration of creativity and innovation to Sydney, Australia, from Sunday October 15 to Sunday October 22, 2023.

Secured by Destination NSW, the NSW government’s major events and tourism agency, SXSW Sydney will bring together the world’s most inspired thinkers, creators and innovators for an agenda exploration of the best in music, screen, gaming, technology and innovation. With keynotes and panels to be unveiled soon, SXSW Sydney will be the must-attend event of 2023 for those looking to discover and shape future trends, emerging technologies and access unparalleled international networking opportunities. Sydney will be abuzz with opportunities to attend over 1000 sessions, screenings and performances, activations and parties across the city.

SXSW Sydney will become the official Asia-Pacific annual installment of SXSW®, which was launched in 1987 in Austin, Texas and has included speakers and artists such as Barack Obama, Jordan Peele, Dave Grohl, Michelle Obama, Taika Waititi, Brené Brown, Steven Spielberg, Mark Cuban, Lady Gaga, Christiane Amanpour, Esther Perel, Jennifer Doudna, Prince, Michelle Yeoh, Ava DuVernay, Maria Ressa, Amy Webb, Billie Eilish, Melinda Gates, Elizabeth Warren and Snoop Dogg.

With a welcoming and vibrant energy, coupled with a unique blend of iconic attractions, stunning natural scenery and status as Asia-Pacific’s major events capital – there’s no better city than Sydney to host the next chapter of SXSW. As Australia’s only truly global city and gateway for international arrivals, Sydney’s cultural diversity makes it the perfect incubator for creative ingenuity. Sydney continues to lead the way in tech innovation, with an eclectic creative footprint, ranking second in Asia for fintech development and sixth globally*.

Stuart Ayres, MP, Minister for Business, Investment and Trade, Minister for Tourism and Sport and Minister for Western Sydney, says: “Sydney is Australia’s economic and leisure gateway and a leader in technological innovation, with a global reputation for hosting major international events that capture the world’s attention. SXSW Sydney will bring significant benefits to the economy of NSW visitors, with unparalleled networking opportunities to advance our tech and creative industries The best of Asia-Pacific’s creative and tech industries will be on display during SXSW Sydney, highlighting why Sydney is Recognized as a global hub for technology, innovation and the creative industries, SXSW Sydney will be a dual-purpose event that fosters industry innovation while attracting thousands of people from around the world to enjoy our spectacular port city. It will spotlight Sydney as the capital of major events and creative industries in Asia-Pacific, to ut by being its premier business and lifestyle destination.”

As one of the fastest growing cities in the world, Sydney is the main connector for innovation and creativity in the Asia-Pacific region and will become the go-to center for finding out what’s next in music, screen , games, technology and innovation at SXSW Sydney in October 2023. Industry professionals, talent, partners and more can register their interest now to hear the unexpected insights and diverse discussions that SXSW Sydney makes it possible when creative people come together.






15-22 OCTOBER 2023


For more information on the host city of SXSW Sydney, visit Go social using @sydney #feelnewsydney #ilovesydney

*Source: Australia is now ranked second in Asia for fintech development and sixth globally.

Why Australia 2021 Benchmark Report

Media contact:

Wayne Mitcham, Destination New South Wales – [email protected]

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Image 1: SXSW Sydney 2023

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