The first SUNSET sports media festival brings world leaders in sports and media to Croatia this summer


NEW YORK–(BUSINESS WIRE)–The first SUNSET Sports Media Festival, which brings together leaders, media and athletes from around the world, will take place June 9-11, 2022 in Zadar, Croatia.

Created by Pepermint, the organizers of Croatia’s Weekend Media Festival, the SUNSET Sports Media Festival will feature keynotes, panel discussions and additional programming from international athletes and media executives from the city of Zadar.

We are more than honored that the city of Zadar is hosting such a world-class project. With the capacities and the climate we have, the infrastructure and the transport links, we believe that this will further highlight Zadar as one of the centers of sports tourism,” said Mayor of Zadar Branko Dukić.

The Sports Media Festival brings together two great passions for which Croatia is known – sports and tourism. With the recent surge in popularity, Croatia is one of the top destinations in the global tourism market. “Sport is traditionally one of the most important assets when it comes to promoting Croatia to the world. I believe that this incredibly important project will position Zadar on the world map as this beautiful city deserves, the hometown of some of the best athletes in the world,” said Josip Pavić, Ministry of Tourism and Sports.

Headlining this year’s event is the former Manchester United goalkeeper Pierre SchmeichelNFL Super Bowl MVP and former wide receiver Julien Edelman, Super Bowl champion and Hall of Fame linebacker Ray Lewisand Italian journalist and television presenter Diletta Leotta.

“As an active participant in the global sports and media world, Croatia has the opportunity to understand the main challenges of the industries and to recognize innovators and key players. Croatia’s position and role in the sports world gives us the opportunity to become a leader in such events,” said Boris Kovacekorganizer of the first SUNSET Sports Media Festival in Croatia.

Pete Radovitch, Jr.executive producer of Inside the NFLUEFA Champions League Coordinating Producer, Vice President of Production and Senior Creative Director at CBS Sports, will serve as an ambassador and advisor for the SUNSET Sports Media Festival.

Radovich will lead a discussion on The power of story, alongside Edelman, Lewis and others. Other programs include:

  • Everyone wants to dominate the world: football against footballwhich will take a behind-the-scenes look at the NFL phenomenon and explore the key elements that separate the two worlds of football as they battle for global dominance and viewership
  • Inside the Ring with Stephen Espinozahosted by the President of Showtime Sports, Etienne Espinoza, who will share his thoughts on his success in the world of boxing
  • Production in the new era, moderated by the Executive Vice President of Global Production at IMG and former Managing Director of Sky Sports, Francois Barneywill focus on the rise of sports betting, including the challenges of digital and traditional formats.
  • Additional topics include: women in sport, Access is king, Underdogs, Started from the bottom now we’re herethe The future of Serie Aand more.


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