The first-ever Vegas Latin Summer Beach Fest, presented by 360 Worldwide Entertainment, will provide a “one-of-a-kind” experience in Las Vegas throughout the spring and summer, the company announced. Billboard.
The concept, dubbed the “Caribbean Edition,” is a concert series consisting of 11 shows: nine three-day beach festivals at Mandalay Bay Beach and two concerts at T-Moible Arena.
“As the company that established the Latin music festival format, we are proud to once again innovate the live music experience,” said Lucas Pina, founder of 360 Worldwide Entertainment. “After a devastating pandemic, we are again the first to defend and support our Latin culture in general, providing the city of Las Vegas with a truly enriching cultural experience for its community and its tourism,” added the former leader of SBS Entertainment who helped conceptualize the company’s flagship events such as Calibash and Miamibash.
The Vegas Latin Summer Beach Fest: Caribbean Edition “will transport you to the beautiful islands of the Caribbean: Cuba, the Dominican Republic and Puerto Rico through an impressive cultural display,” according to a press release.
The weekend-long festivals at Mandalay Bay kick off with Havana Nights (April 15-17) – featuring Yotuel, Jacob Forever and Osmani García – followed by Dominican Republic Carnaval Nights (May 20-22) and Noches de San Juan (June 17-19). The artists who will perform at the Carnival and the Noches de San Juan will be announced in the coming weeks.
The two concerts at T-Mobile Arena include Ricardo Arjona – who will stop there as part of his Blanco y Negro tour on April 23 – and the series-closing July 16 show that “will feature 21 guest artists and specials. “
“We’ve been working tirelessly on this concept for a long time, and the vision of coming up with something different, far from scaring us, invigorates us,” said Camille González, president of 360 Worldwide Entertainment. “In 2007, when the industry said it was impossible to create a revolving scene, Lucas Piña challenged them. Now we’re putting the focus back on Latin music genres that also deserve recognition, like la salsa, merengue, bachata and urban music.
For more information on the concert series, visit www.vlsfest.com.