What to Know About Milwaukee’s Mexican Fiesta


Get ready to enjoy food, music and culture at one of the biggest Mexican festivals in the Midwest, Milwaukee’s mexican partywhich returns to the Summerfest grounds for its 48th year August 26-28.

Savor freshly baked bread Pan de Feria and classic dishes like tacos, carnitas, tostadas and margaritas. Shop for art and crafts from over 150 vendors at the festival Cultural Pavilion.

You can experience mariachi music, folk dance performances, a jalapeño contest, and more.

Proceeds from the festival benefit the Hispanic Scholarship Foundation of Wisconsin, Inc. The WHSF offers scholarships to Hispanic students enrolled in Wisconsin colleges and universities who have provided volunteer service for WHSF events, including the Mexican Fiesta.

Since its founding in 1987, WHSF has provided over $1.8 million in scholarships to Hispanic residents of Wisconsin.

Sonidas y Movimirntos de Mexico, from Jalisco, give Mexican Fiesta a whirlwind in 2019.

When is the Mexican fiesta?

Mexican Fiesta takes place from Friday August 26th to Sunday August 28th. The festival runs from noon to midnight for all three days.

Where is Mexican Fiesta located?

Mexican Fiesta is located at Maier Festival Park, otherwise known as Summerfest, at 200 N. Harbor Drive in Milwaukee.

How can I get tickets?

General Admission presale tickets are available online at mexicanfiesta.org for $18 each.

Tickets can also be purchased at the door for $22 each.

Tickets for children under 8 are free with the purchase of an adult ticket.

How can I benefit from a free or reduced price entry?

On Fridays only, admission is free for the general public from 12 p.m. to 3 p.m.

Saturday and Sunday, admission is free from 12 p.m. to 1 p.m. for seniors 65 and over, people with disabilities, active-duty military, and veterans with up-to-date ID.

On Sundays from noon to 2 p.m. only, general admission tickets can be purchased at the door for the reduced price of $14.

You can also buy the Mexican Fiesta package online or at the box office. For $60, this promotional ticket package includes four tickets.

Music and entertainment

Mexican Fiesta offers a wide range of contemporary, traditional and mariachi music throughout the weekend.

Highlights include a performance by singer “Híbrido” Virlan Garciapop duo Jesse & Joy and salsa artist Jerry Rivera Friday, singer-songwriter lilac bottom on Saturdays and a variety of local bands each day.

A full list of performers can be found on mexicanfiesta.org.

Lucy, (left to right) Gabby and Ana Cardenas prepare fresh tortillas and salsa in the Cultural Pavilion during Mexican Fiesta in 2015.

Food and drinks

According to the festival website, vendors from many local restaurants and food stalls will be selling food and drink throughout the festival site.

Tacos, tostadas, enchiladas, gorditas, carnitas, pinchos, burritos, pizza, corn in the cup and a large selection of desserts will be some of the foods available for purchase at the festival.

Alcoholic and non-alcoholic beverages must be purchased with a drink ticket, which will be available at ticket counters on the festival site.

Auto and motorcycle show

A wide range of vintage and custom vehicles, including low riders, will be on display at the festival grounds on Saturday from 12 p.m. to 5 p.m.

The popular car and motorcycle show is open to all festival-goers.

Run and Walk Fiesta

The Fiesta Run & Walk for diabetes and obesity awareness takes place on Sunday mornings at the South Gate of the Summerfest ground. Doors open at 7 a.m.

It costs $12 to participate or $40 for a team of four. Children under 8 can register for free. Participants can Register online on the festival website.

Celebrate Mass

catholic mass will be celebrated Sunday morning at the South Gate by the Most Reverend Esequiel Sanchez with music by Mariachi Jalisco es México. Doors will be open for Mass from 10:30 a.m. to 11:30 a.m.

A lakeside procession in honor of Our Lady of Guadalupe will take place after Mass at 12:30 p.m.

Festival-goers take part in a procession before mass during the Mexican Fiesta in 2000.

Parking Information

General Summerfest parking is available on a first-come, first-served basis.

According to the festival’s website, parking rates were determined by Summerfest, not Mexican Fiesta.

Learn more

Get more details online at mexicanfiesta.org or by calling the Mexican Fiesta office at (414) 383-7066.


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