According to a new study, the number of young people attending concerts in Denmark has increased significantly from pre-pandemic levels.
Statistics Denmark’s latest cultural habits survey shows that a quarter of the population attended a concert in the second quarter of 2022, with 38% coming from the youngest age group (16-24), compared to 25% in 2019.
Esben Marcher, chief executive of trade body Dansk Live, says the development bodes well for the future of the live music industry.
“The youngest spectators are the audience that helps ensure our development as organizers,” he says. “That young people, after several years largely without concerts or live music, are so strongly represented among festival and concert audiences, bodes very well for the future of live music.
“Figures from Statistics Denmark confirm that the desire for concerts and festivals is there”
“There was generally a lot of talk about the younger group of spectators during and after corona. Cultural actors themselves, but also the media, discussed whether young people want to go to concerts after corona, and whether they can even understand it.
“The festival season has shown us that young people know how to behave, and the figures from Statistics Denmark confirm that the desire for concerts and festivals is there. All in all, this is really good news.
The only age group with lower consumption was the 45-54 category, which fell four percentage points from the same three-month period in 2019. However, Marcher points out that the positive numbers are not not necessarily a sign that all is well in the industry.
“Many venues are currently seeing ticket sales lower than before corona and people buying their tickets very late,” he says. “The picture is very mixed, but the trend in many venues is that the big, well-known names may sell tickets well, but the audience engages very late, while concerts with the newer and slightly smaller names do not don’t have the same search as before corona.
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